Strategi lautan biru : cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan /
Main Author: | Kim, W. Chan. |
---|---|
Corporate Author: | Universiti Sains Malaysia. |
Other Authors: | Mauborgne, Renee. |
Format: | Book |
Published: |
Boston, MA:
Harvard Business School,
2005.
|
Subjects: |
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