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Strategi lautan biru : cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan /

Bibliographic Details
Main Author: Kim, W. Chan.
Corporate Author: Universiti Sains Malaysia.
Other Authors: Mauborgne, Renee.
Format: Book
Published: Boston, MA: Harvard Business School, 2005.
Subjects:
Market segmentation.
New products.
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