Successful event management : a practical handbook /
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| Other Authors: | |
| Format: | Book |
| Published: |
Andover:
Cengage Learning,
2013.
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| Edition: | 4th ed. |
| Subjects: |
Table of Contents:
- 1: The events business
- An introduction to events
- The market demand for events
- The events business: supply and suppliers
- Social, economic, political and development implications, 2: Managing events
- Making a start and planning the event
- Financial management and the budget
- Event logistics and supplies
- Marketing and public relations for events
- Risk management and legalities
- Event project management and set up issues
- The organization manager and the team: during the event
- Close-down, evaluation and legacies.