Successful event management : a practical handbook /

Bibliographic Details
Main Author: Shone, Anton.
Other Authors: Parry, Bryn, 1961-
Format: Book
Published: Andover: Cengage Learning, 2013.
Edition:4th ed.
Subjects:
Table of Contents:
  • 1: The events business
  • An introduction to events
  • The market demand for events
  • The events business: supply and suppliers
  • Social, economic, political and development implications, 2: Managing events
  • Making a start and planning the event
  • Financial management and the budget
  • Event logistics and supplies
  • Marketing and public relations for events
  • Risk management and legalities
  • Event project management and set up issues
  • The organization manager and the team: during the event
  • Close-down, evaluation and legacies.