Table of Contents: The McGraw-Hill 36-hour course :

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The McGraw-Hill 36-hour course : product development /

Bibliographic Details
Main Author:	Belz, Andrea.
Format:	Book
Published:	New York: McGraw-Hill, 2011.
Subjects:	New products. Product management.

Table of Contents:

Inception
Strategy
Marketing
Value propositions
Intellectual property
Funding
Organization
Milestones
Design
Fabrication, integration, and delivery
Launch
Wrap-up.