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| LEADER |
00850cam a2200193 7i4500 |
| 001 |
0000002014 |
| 005 |
20130716090000.0 |
| 020 |
|
|
|a 9780071743877 (alk. paper)
|
| 090 |
0 |
0 |
|a HF5415.153
|b .B45 2011
|
| 100 |
1 |
|
|a Belz, Andrea.
|
| 245 |
1 |
4 |
|a The McGraw-Hill 36-hour course :
|b product development /
|c Andrea Belz.
|
| 260 |
|
|
|a New York:
|b McGraw-Hill,
|c 2011.
|
| 300 |
|
|
|a xii, 240 p.:
|b ill.;
|c 23 cm..
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Inception -- Strategy -- Marketing -- Value propositions -- Intellectual property -- Funding -- Organization -- Milestones -- Design -- Fabrication, integration, and delivery -- Launch -- Wrap-up.
|
| 650 |
|
0 |
|a New products.
|
| 650 |
|
0 |
|a Product management.
|
| 999 |
|
|
|a 0000002470
|b Book
|c Open Shelf
|e Perpustakaan CIAST
|
| 999 |
|
|
|a 0000002471
|b Book
|c Open Shelf
|e Perpustakaan CIAST
|
