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Broadcast/cable programming : strategies and practices /

Bibliographic Details
Main Author: Eastman, Susan Tyler.
Other Authors: Head, Sydney W., Klein, Lewis,( 1927-)
Format: Book
Language:English
Published: Belmont, California: Wadsworth Pub. Co., 1985..
Edition:2nd ed..
Series:Wadsworth series in mass comunication.
Subjects:
Television programs -- > Planning.
Radio programs -- > Planning.
Cable television -- > Planning.

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