Broadcast/cable programming : strategies and practices /

Bibliographic Details
Main Author: Eastman, Susan Tyler.
Other Authors: Head, Sydney W., Klein, Lewis,( 1927-)
Format: Book
Language:English
Published: Belmont, California: Wadsworth Pub. Co., 1985..
Edition:2nd ed..
Series:Wadsworth series in mass comunication.
Subjects:
Description
Item Description:Index: p. 514-529.
Physical Description:xiv, 529 p: ill.; 25 cm..
Bibliography:Bibliography: p. 485-513.
ISBN:0534033539