Gower handbook of marketing /

Bibliographic Details
Other Authors: Thomas, Michael J.,( 1933-)
Format: Book
Language:English
Published: Aldershot, Hampshire, England ; Brookfield, Vt., USA: Gower, 1995..
Edition:4th ed..
Subjects:
LEADER 00818cam a2200253 7i4500
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005 20121010090000.0
020 |a 0566074419  
040 |a LOC 
041 0 |a eng 
050 |a HF5415 
090 0 0 |a HF5415   |b M2988 1995 
245 1 0 |a Gower handbook of marketing /   |c edited by Michael J. Thomas.. 
250 |a 4th ed.. 
260 |a Aldershot, Hampshire, England ; Brookfield, Vt., USA:   |b Gower,   |c 1995.. 
300 |a xxvi, 646 p:   |b ill.;   |c 24 cm.. 
500 |a Rev. ed. of: Marketing handbook. 3rd ed. 1989. 
500 |a Index: p. 631-646. 
504 |a Includes bibliographical references. 
650 0 |a Marketing --   |x Handbooks, manual, etc.  
700 0 |a Thomas, Michael J.,(  |d 1933-)  
740 0 |a Marketing handbook. 
998 |a 3366 
999 |a 0000001014  |b Book  |c Open Shelf  |e Perpustakaan CIAST