Gower handbook of marketing /
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Aldershot, Hampshire, England ; Brookfield, Vt., USA:
Gower,
1995..
|
| Edition: | 4th ed.. |
| Subjects: |
| Item Description: | Rev. ed. of: Marketing handbook. 3rd ed. 1989. Index: p. 631-646. |
|---|---|
| Physical Description: | xxvi, 646 p: ill.; 24 cm.. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0566074419 |