Winning at new products /

Bibliographic Details
Main Author: Cooper, Robert G., 1943-.
Format: Book
Language:English
Published: London: Kogan Page, 1988..
Subjects:
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040 |a LOC 
041 0 |a eng 
050 |a HD69 
090 0 0 |a HD69   |b N4C658 1988 
100 0 |a Cooper, Robert G.,   |d 1943-.   |q (Robert Gravlin),  
245 1 0 |a Winning at new products /   |c Robert G. Cooper.. 
260 |a London:   |b Kogan Page,   |c 1988.. 
300 |a 269 p:   |b ill.;   |c 23 cm.. 
500 |a Index: p. 265-269. 
504 |a Bibliography : p. 262. 
650 0 |a New products --   |x Marketing.  
650 0 |a New products --   |x Management.  
650 0 |a Creative ability in business.  
650 0 |a New business enterprises.  
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999 |a 0000000502  |b Book  |c Open Shelf  |e Perpustakaan CIAST