Frank Price

Frank Price (born May 17, 1930) is an American retired television writer and film studio executive. He held a number of executive positions including head of Universal TV; president, and later chairman and CEO, of Columbia Pictures; and president of Universal Pictures. In the 1960s, he is credited with helping to develop the "made-for-TV movie" and the 90-minute miniseries television formats, including ''The Virginian'' (1962–1970).

As studio president, Price oversaw the production of and/or greenlit famous films of the 1980s including ''Out of Africa'' which won the Academy Award for Best Picture in 1985, as well as ''Tootsie'' (1982), ''Gandhi'' (1982) and ''The Karate Kid'' (1984). He greenlit ''Howard the Duck'' (1986) which became one of the worst flops in film history, causing him to resign from Universal. Price saved from obscurity the script for ''Back to the Future'' (1985), and made the decision to film other long shots that became blockbusters like ''Boyz n the Hood'' (1991) and ''Ghostbusters'' (1984). As of 1990, he was responsible for turning out 9 of the top 10 grossing films in Columbia's history. Provided by Wikipedia